Director of Products & Advertising Innovation
Dan Cohen leads the development and launch of TV Advertising Products and innovation across Sky. From the industry leading addressable TV proposition AdSmart to self-serve buying and reporting tools. Sky harnesses its unique 1st Party data to link advertisers to audiences, bring better ROI and improved understanding of the audience advertiser relationship. Dan leads a team that is finding new ways for advertisers to reach key audiences through innovative advertising products, ways of buying and measuring performance.