Full Name
Anthony Jones
Job Title
Head of Research
Company
Thinkbox
Speaker Bio
Following over 20-years’ leading insight functions in advertising and media agencies (Aegis Media, ZenithOptimedia, CIA MediaLab), Anthony spent 10-years providing advice and stewardship for media trade associations (AOP, Outdoor Media Centre), research businesses (On Device Research, Toluna) and media owners.
In late-2021, Anthony joined Thinkbox to look after day-to-day responsibility for the company’s research output. Studies he has delivered since joining Thinkbox include: ‘Giving attention a little attention’ (comparison of the commercial and academic approach to attention), ‘Media Mix Navigator’ (econometric powered tool to help budget allocation decisions), ‘Adnormal Behaviour’ (an updated picture of adland’s perceptions of media consumption) and ‘BVOD Almighty’ (exploration of BVOD revealing how and why BVOD advertising works).
In what little spare time he has left, Anthony is Manager of the Ladies 1 squad at Surbiton Hockey Club – current national champions.
In late-2021, Anthony joined Thinkbox to look after day-to-day responsibility for the company’s research output. Studies he has delivered since joining Thinkbox include: ‘Giving attention a little attention’ (comparison of the commercial and academic approach to attention), ‘Media Mix Navigator’ (econometric powered tool to help budget allocation decisions), ‘Adnormal Behaviour’ (an updated picture of adland’s perceptions of media consumption) and ‘BVOD Almighty’ (exploration of BVOD revealing how and why BVOD advertising works).
In what little spare time he has left, Anthony is Manager of the Ladies 1 squad at Surbiton Hockey Club – current national champions.
Speaking At
