Rob co-founded Caretta Research in 2020 to provide highly-relevant, actionable market analysis, research and data to help technology vendors and buyers make better decisions across media technology, including broadcast, telco and ad tech.

He’s leading the industry’s biggest and most-experienced team of media-tech analysts, helping buyers and suppliers make better technology decisions. Caretta Portal now provides the industry's best source of market data, product deployments, vendor news and market sizing data.

In his consulting work, Rob has advised dozens of technology vendors and media/telco companies on go-to-market strategy, account planning, addressable markets, buyer cohorts, product and competitor information, as well as producing reports and advising investors.