Emma Jones heads up content management for Vodafone TV, having joined Vodafone’s dedicated procurement arm VPC in 2020 as Head of Supply Chain Management Commercial Services. In this role, she holds key responsibility for driving a coordinated content and aggregation strategy, forging agreements to be implemented across Vodafone Group’s European markets with the world’s biggest providers of broadcast video programming. Before joining Vodafone, Emma held a number of positions over more than two decades in the media industry in both the UK and Luxembourg, including Director of Content at Virgin Media and most recently Vice President of Commercial Affairs at Viasat World with a global remit for distribution of TV content. Emma has extensive experience in launching both traditional pay-TV and digital, telecoms-focused propositions, with a particular interest in the sports rights market. A qualified lawyer, Emma commenced her career as in-house counsel for a public service broadcaster and for a premium sports channel where she honed her expertise for high-value rights agreements.