Full Name
Alex Hodge
Job Title
Senior Director, Head of Digital Sales & Innovation
Company
Warner Bros. Discovery UK & Ireland
Speaker Bio
As the Head of Digital Sales & Innovation at Warner Bros. Discovery UK & Ireland, Alex leads the digital team responsible for monetisation, strategy, delivery and sales. With over 10 years of experience in the industry, Alex specialises in building commercial data, digital monetisation and revenue generation strategy. His expertise lies in programmatic, e-commerce and streaming. Together with his team, his remit spans across the UK digital ecosystem, including social media channels, Youtube, social, websites and discovery+, the definitive non-fiction subscription streaming service.

Most recently Alex, alongside Katie Coteman GVP Advertising & Partnerships, introduced the discovery+ Ad-Lite offering in the UK and Ireland. The move to this proposition opened brands to omnichannel solutions that reach highly engaged, passionate superfans. With over three-quarters of consumption of discovery+ through Connected TV, the team is now able to offer a premium environment with the scale advertisers have been looking for. discovery+ is the first global SVOD service to launch an ‘Ad-Lite’ offering in the UK, following a successful launch of the ‘Ad-Lite’ product in the US.
Alex Hodge