Full Name
Katie Coteman
Job Title
GVP, Head of Advertising and Partnerships
Warner Bros. Discovery
Speaker Bio
As the GVP, Head of Advertising and Partnerships at Warner Bros. Discovery, UK & Ireland, Katie is responsible for managing ad sales, partnerships and digital sales for D2C and linear channels. This includes Discovery, BT Sport, Eurosport, TLC, ID, Really, Quest, Quest Red, Animal Planet, Food Network, DMAX, HGTV, Cartoon Network, Boomerang, as well as our SVOD service, discovery+.

Joining Discovery in 2011, Katie has overseen a significant change throughout the decade she has been at the company, including the launch of Quest, TLC and Quest Red. She was also instrumental in integrating Scripps, which brought Food Network into the portfolio of Discovery’s channels. As part of this acquisition, Discovery struck a deal with UKTV that further expanded the network with Really and HGTV. Back in 2018, Katie also played a pivotal role in the launch of Discovery's first free streaming product, Quest OD.

In 2022, Katie and her team introduced an ‘Ad-Lite’ offering for discovery+ customers in the UK and Ireland. The move to this proposition opened brands to omnichannel solutions that reach highly engaged, passionate superfans. With over three-quarters of consumption of discovery+ through Connected TV, the team is now able to offer a premium environment with the scale advertisers have been looking for. discovery+ is the first global SVOD service to launch an ‘Ad-Lite’ offering in the UK, following a successful launch of the ‘Ad-Lite’ product in the US.

This year, the team will be integrating BT Sport (soon to be rebranded TNT Sport) and the Warner Kids channel into the Sales offering. Newly promoted to GVP and with an expanded leadership team, Katie’s focus for this year will be to establish WBD Ad Sales as a key partner for agencies and clients in the UK & Ireland.
Katie Coteman