Matthew was appointed EVP and Chief Commercial Officer UK on 1 December 2022. He was previously EVP and Chief Corporate Affairs Officer at Viaplay Group. Before that, Matthew served as CEO of Viaplay Group UK, and EVP and Head of Corporate Communications at MTG. Prior to joining MTG in 2011, Matthew was the co-Founder and Managing Partner of international communications consulting firm Shared Value Limited, and a Board Director of Shandwick Consultants Limited. Matthew is a Masters graduate of the University of Oxford.