• Where do Pay TV operators add the greatest value to consumers today; How will the Pay TV product be further improved by 2025; Why should we keep subscribing? • To what extent can Pay TV providers differentiate via content and content curation, and are there any meaningful trends in the types of content that drives demand? • What opportunities are there to expand household reach or grow revenue in a subscription TV market characterised by diverse streaming services and pricing tiers? • Is super-aggregation (SA) and next-generation bundling the raison d'etre for Pay TV in the 2020s, and what distinguishes a brilliant super-aggregation offer from an average one? • What are the biggest practical challenges in super-aggregation and how are they solved, and how do we provide a premium SA experience on every Pay TV device (beyond the latest-generation STB)? • How have Studio+ D2C services changed distribution, and what are the win-wins in the modern channel / platform relationship – and why do channels with apps need to stay onboard?