Banijay Rights is the global distribution arm of content powerhouse Banijay ('Peaky Blinders', 'Pointless', 'Survivor', 'MasterChef', 'Rogue Heroes'…), with a 150,000+-hour catalogue – and Shaun Keeble oversees its digital self-publishing commercial activities. This interview focuses on the use of FAST to attract new viewers to Banijay’s global IP, starting with an update on progress for show-branded FAST channels in Europe (like 'McLeod’s Daughters' and 'Deal or No Deal') plus the first Banijay branded general entertainment FAST channel – Horizons: Powered by Banijay (launched last September). We ask how FAST impacts the rights deals marketplace, including whether it is incremental to ‘traditional’ distribution or changes windowing across broadcast linear TV, SVOD or AVOD. What kind of shows and content will go into FAST, and what are consumers looking for in a programme-branded FAST? How does a B2B brand become a consumer brand and get itself and its content found? We want to know about the size of the FAST opportunity and about the wider self-publishing opportunities for a global IP holder.