We explore the latest innovations at Channel 4 to increase reach and incremental viewing using digital-first and social viewing – and how this helps advertisers. You will hear about: The youth-focused, long-form Channel 4.0 brand on YouTube; Collaborations with youth-focused creators on social; Sales representation of social creators; The growth of direct sales offerings on social video platforms like Snap (as well as YouTube); The potential for ecommerce layered onto Channel 4 digital content; Early work in gaming, the metaverse and Web3 – and where advertisers fit into that. Channel 4’s Future4 strategy includes revenue diversification, and you can hear what that looks like for 4Sales, the commercial/sales division of Channel 4.