• Where are the biggest growth opportunities over the next 2-3 years, when thinking about services you already offer as a retail ‘product’ today?

• What are the biggest incremental growth opportunities during the rest of the 2020s, thinking about B2C or B2B products/services that you do not currently offer?

• What more can we do to keep / protect what we already have? (e.g. can we get better at customer retention, can we reduce account sharing, can we ever beat the pirates?)

• What is going to help you increase your total household reach in the next three years? (e.g. new devices strategies, distribution partnerships, app availability, market segmentation?)

• What smart innovation have you seen recently that could super-charge user engagement and loyalty, but which may have to be offered free (and which it is realistic to ‘productise’ this decade)?