MTM produced a report to inform Ofcom about expected broadcaster distribution costs through to 2040 and the commercial implications of IP delivery. This included a close look at the DTT network, digital satellite, third-party CDNs and private CDNs, and the cost drivers for content owners. We have asked this leading strategy and consulting firm to apply this knowledge to a pan-European understanding of what it takes to migrate whole populations to an IP-only television future. What will slow down a migration of this kind? What could accelerate it? How realistic is an all-IP end-game?