Operators and streamers must compete on multiple fronts – in apps, on the set-top box, and across a growing array of smart TV platforms. Offering the best aggregation and content discovery experience is vital to be competitive and grow revenues – yet many established players are failing to keep up. In this session, we reveal the fast-changing shifts in the market for devices, apps and UI/UX, identify critical strategies for success, and responses to the new competitive threat from retail media platforms.