As ad spend continues to shift from linear to digital, broadcasters face a defining choice: compete as channels, or perform as platforms. This session explores how to embrace a “platformisation” strategy to reclaim their share of ad spend.
Together, we’ll uncover the key success factors for building a unified ad proposition across digital and broadcast — including expanding addressable inventory, opening up to new demand channels, and creating an attractive offering for advertisers.
Join us to discover how rethinking the broadcaster model as a platform brings broadcast to the level of digital — and beyond — making premium TV buying and measurement as effective and accountable as digital advertising.
Please register here to confirm your place for this masterclass.
Panel discussion
• Current Market: What is the state of the market and what are the real friction points?
• Standardisation vs Differentiation: What should not be standardised?
• Buy-side vs sell-side alignment: What does alignment actually mean?
• Impact on pricing and yield: How does ad pricing change when programmatic TV scales?
• Priorities: If you could fix one thing in 2026, what would it be?
Town Hall Open Discussion - Questions for the Audience, moderated by Jon Watts
• Market Design: What does a scalable programmatic TV marketplace look like?
• Commercial Behaviour: What needs to change as programmatic scales?
• Identity & Measurement: How do we maintain trust, comparability and cross-screen accountability?
• Near Term Progress: What practical steps could move the market forward over the next 12 months?
• Long-Term Outlook: What does success look like by 2030 and how will we know when we’ve reached it?
Jon Watts, The Project X Initiative, CIMM
Jeff Eales, Sky Media
Oliver Friedrich, Google
Mara Negri, MFE Advertising
Ana Camara, WPP Media
Sandra Whitney, Google
Join Ampere Analysis for an in-depth look at the evolving audiovisual and streaming advertising landscape.
Hannah Walsh, Principal Analyst, will kick off with a market trends overview, highlighting where growth is coming from across the sector.
Following this, Callum Sillars, Senior Research Manager, will present insights from Ampere's Streaming Advertising Analytics data, covering both the US and UK. His analysis will explore key trends in ad loads, ad pods, and the brands appearing across major platforms.
Please register here to confirm your place for this masterclass.
