SESSION RECORDINGS

Please find the recordings for the The Future of TV Advertising Global 2023 sessions below. They are divided up by the day of the event and the room.

Introduction

9:00 - 9:05

Steven Scaffardi
Steven Scaffardi
Managing Director, Events & Publishing
Adwanted Events

Is the growth of new ad-supported streaming sustainable?

9:05 - 9:20

Richard Broughton
Richard Broughton
Executive Director and Co-founder
Ampere Analysis

It’s time to ACT: Why committing to accountability, choice and transparency is key to ushering in TV’s next phase of growth

9:20 - 9:40

James Rooke
James Rooke
President
Comcast Advertising

Building a better future for ad-supported streaming

9:40 - 10:00

Peter Naylor
Peter Naylor
Vice President of Global Advertising Sales
Netflix

The new reach opportunities

10:00 - 10:25

Kristin Dolan
Kristin Dolan
Chief Executive Officer
AMC Networks
Jamie West
Jamie West
Consultant

What’s in store for the future of TV advertising?

10:25 - 11:00

Stéphane Coruble
Stéphane Coruble
CEO
RTL AdAlliance
Erica Probst
Erica Probst
Head of Sales
YouTube UKI
Gerry D'Angelo
Gerry D'Angelo
Advisory board member
Jenny Burke
Jenny Burke
Executive Vice President, Advertising Strategy, Advertising and Partnerships
NBCUniversal
Justin Lebbon
Justin Lebbon
Director
Adwanted Events
Richard Brooke
Richard Brooke
Global Media Operations Director
Unilever

Hybrid, enriched and fully-leveraged: Measurement data that drives growth

11:30 - 11:45

Patrick Béhar
Patrick Béhar
Global CEO
Kantar Media
John Moulding
John Moulding
former Editor-in-Chief
Videonet

Embracing an alternate currency

11:45 - 12:00

Mark Frain
Mark Frain
CEO
Foxtel Media

Panel: Transitioning to a multi-currency marketplace – U.S. implementation and global relevance

12:00 - 12:30

Jon Watts
Jon Watts
Managing Director of CIMM and Executive Director of The Project X Institute
CIMM
Fariba Zamaniyan
Fariba Zamaniyan
Vice President of Data and Advertising Sales
TiVo
Jeff Eales
Jeff Eales
Director of Systems Strategy
Sky Media
David Evans
David Evans
VP Global Data & Insights
NBCUniversal

Panel: The big debate: Who gives a JIC?

12:30 - 13:00

Jon Watts
Jon Watts
Managing Director of CIMM and Executive Director of The Project X Institute
CIMM
Matt Laycock
Matt Laycock
Client Services Director
Barb
Neil McEneany
Neil McEneany
President & CEO
Numeris
Phil Smith
Phil Smith
Director General
ISBA
Catherine Lofthouse
Catherine Lofthouse
Client Partner, Global Addressable Media
dentsu

Why marketers don’t want TV (and what to do about it)

14:00 - 14:10

Brian Wieser
Brian Wieser
Principal
Madison and Wall
Justin Lebbon
Justin Lebbon
Director
Adwanted Events

Connected TV advertising: Where it all starts

14:10 - 14:30

Laura Chaibi
Laura Chaibi
Director of International Ad Marketing and Insights
Roku
Mike Shaw
Mike Shaw
Director of International Advertising Sales
Roku

Why TV needs to get into the outcome business

14:30 - 14:50

Kate Waters
Kate Waters
Director of Client Strategy and Planning
ITV

Panel: How to sell TV

14:50 - 15:30

Clare Chapman
Clare Chapman
CEO
EssenceMediacomX
Nev Hasan
Nev Hasan
Chief Sales Officer
Foxtel Media
Chris Edwards
Chris Edwards
Director, Media
Rakuten Advertising
Sam Taylor
Sam Taylor
Interim Marketing Director
Direct Line Group
Justin Lebbon
Justin Lebbon
Director
Adwanted Events
Rachel Marsden
Rachel Marsden
Media Lead
M&S Food

The influence of context and TV commercial characteristics on the advertising effect

15:50 - 16:05

Stefan Schönherr
Stefan Schönherr
Vice President Brand & Media and Partner
eye square
Gareth Tuck
Gareth Tuck
Chief Strategy Officer (CSO) and Partner
eye square

A new TV ad era infused by data and AI

16:05 - 16:20

Emmanuelle Godard
Emmanuelle Godard
Director of Digital, Data and Innovation
CANAL + BRAND SOLUTIONS

Claiming the big screen in times of fragmentation

16:20 - 16:35

Sebastian Busse
Sebastian Busse
Director New Partnerships
RTL AdAlliance

Panel: Driving effectiveness with creativity, inclusion and tech

16:35 - 17:15

Jon Evans
Jon Evans
Chief Customer Officer
System1
Lizzie Nolan
Lizzie Nolan
Chief Transformation Officer
Havas Media Network
Cammy Cronin
Cammy Cronin
Senior Vice President, Global Advertising Sales Strategy
NBCUniversal
Thomas Decieux
Thomas Decieux
Head of Sport and FAST, EMEA & APAC
Harmonic
Sue Unerman
Sue Unerman
Chief Transformation Officer
EssenceMediacomX

The decline of mass audience programmes on broadcast TV, and how streaming has failed to replace them

11:30 -11:45

Eleni Marouli
Eleni Marouli
Head of Market Developments, Market Intelligence team
Ofcom

More audience, more inventory options: Opportunities and challenges of a new media landscape

11:45 -12:00

Lee Sears
Lee Sears
EVP, Head of International Ad Sales and Integrated Marketing
Paramount
Omar Oakes
Omar Oakes
Editor-in-chief
The Media Leader

Leveraging data and moments that shift consumer intent

12:00 - 12:20

Amelia Waddington
Amelia Waddington
Chief Product Officer
Captify
Jayesh Rajdev
Jayesh Rajdev
Controller of Advanced Advertising
ITV

Panel: Paving the way for more audience and inventory options

12:20 -1 13:00

Robert Hicks
Robert Hicks
Chief Executive Officer
C-Screens
Mary Ann Halford
Mary Ann Halford
Senior Advisor
Altman Solon
Evan Adlman
Evan Adlman
Executive Vice President, Commercial Sales & Revenue Operations
AMC Networks
Hilary Goldsmith
Hilary Goldsmith
Chief Customer Officer
Nexxen
Deborah Armstrong
Deborah Armstrong
Senior Vice President, General Manager Media Networks & Advertising EMEA and Country Manager UK & Ireland
Disney
Nicola Westwood
Nicola Westwood
Head of AV Planning
UM London

AI: Driving the experience, execution and effectiveness of TV

14:00 - 14:15

Jean-Paul Edwards
Jean-Paul Edwards
Managing Director, Product
OMD Worldwide

Learnings from Australia's Nine: Programmatic experimentation and the future of TV

14:15 - 14:35

Jordan King
Jordan King
Director of Programmatic & Digital Sales
Nine
Nicole Scaglione
Nicole Scaglione
VP of CTV/OTT and Online Video
PubMatic

Data-driven TV planner: From total video to total data

14:35 - 14:55

Paola Colombo
Paola Colombo
Chief Digital Officer
MFE Advertising
Salvador Figueros Hernandez
Salvador Figueros Hernandez
Head of Marketing
Publiespaña (MEDIA FOR EUROPE)

Panel: Programmatic & AI – acceptance, insights, effectiveness

14:55 - 15:30

Rhys Mclachlan
Rhys Mclachlan
Director of Advanced Advertising
ITV Commercial
Jamie West
Jamie West
Consultant
Ana Camara
Ana Camara
Senior Director, Global Investment
GroupM
Tom Sherwood
Tom Sherwood
Product Lead
YouTube
Lori Goode
Lori Goode
Chief marketing officer
Index Exchange
Léon Siotis
Léon Siotis
Head of International, SpringServe
Magnite

Tackling Saudi Arabia's Unique Growth with Fresh Measurement Strategies

15:50 - 16:00

Bandar A AlMashhadi
Bandar A AlMashhadi
Chief Executive Officer
Media Rating Company
Mubin Khan
Mubin Khan
Operations Director
Media Rating Company

Decoding data clean rooms: From chaos to clarity

16:00 - 16:15

Lauren Wetzel
Lauren Wetzel
Chief Operating Officer
InfoSum

Linking TV and online behaviours to boost targeting

16:15 - 16:30

Ann-Sophie Libbrecht
Ann-Sophie Libbrecht
Innovation Manager
Ads and Data

Barb’s fit-for-TV measurement classification: How it happened and how it is being implemented

16:30 -16:45

Matt Laycock
Matt Laycock
Client Services Director
Barb
James Cornish
James Cornish
SVP International Sales & Partnerships
Vevo

Panel: Going to the next level in data and ID collaboration

16:45 - 17:15

Rani Bisal
Rani Bisal
Chief Technology Officer
DSTv Media Sales
Tim Cady
Tim Cady
Managing Partner, PMX Lift
Publicis Media
Will Gough
Will Gough
Total TV Product Lead
dentsu UK
Matthew Bailey
Matthew Bailey
Advertising Research Lead
Omdia
Aktar Somalya
Aktar Somalya
VP, Product Management
Innovid

Welcome

9:10 - 9:15

Justin Lebbon
Justin Lebbon
Director
Adwanted Events

The dynamic duo driving effectiveness on TV

9:15 - 9:35

Nicola Lewis
Nicola Lewis
Global Chief Solutions Officer
GroupM Nexus

Disney+ With Ads: One Year Later - A conversation with Rita Ferro, President, Global Advertising, Disney

9:35 - 10:00

Rita Ferro
Rita Ferro
President, Advertising
Disney
Justin Lebbon
Justin Lebbon
Director
Adwanted Events

Why TV is still at the heart of effectiveness

10:00 - 10:30

Peter Field
Peter Field
Independent Marketing and Advertising Professional

Panel: Increasing reach and attention, with precision

10:30 - 11:00

Matt Hill
Matt Hill
Research & Planning Director
Thinkbox
Jay Fowdar
Jay Fowdar
VP International Client Success
Samba TV
Jackie Lyons
Jackie Lyons
Chief Planning Officer
Havas Media Group
Ben Tatta
Ben Tatta
Chief Commercial Officer
Operative
Chris Love
Chris Love
Head of Marketing Performance & Econometrics
Virgin Media O2

Why TV advertising struggles to grow (and what to do about it)

11:30 - 11:45

Brian Wieser
Brian Wieser
Principal
Madison and Wall
Justin Lebbon
Justin Lebbon
Director
Adwanted Events

ITVX: One year on

11:45 - 12:10

Carolyn McCall
Carolyn McCall
CEO
ITV
Omar Oakes
Omar Oakes
Editor-in-chief
The Media Leader

Deciphering data collaboration: The how, the why, and the value of connecting screens to store

12:10 - 12:30

Ollie Shayer
Ollie Shayer
Omnichannel Media Director
Boots
Will Keggin
Will Keggin
Director Advanced Advertising
LiveRamp
Adam Thomas
Adam Thomas
Head of Data Solutions
Sky

Panel: Avoiding streaming-on-streaming audience duplication

12:30 - 13:10

Ed Wale
Ed Wale
VP Europe
LG Ads
Paul Gubbins
Paul Gubbins
VP, CTV Strategy
Publica
Martyn Bentley
Martyn Bentley
Commercial Director, UK
AudienceProject
Catherine Lofthouse
Catherine Lofthouse
Client Partner, Global Addressable Media
dentsu

The existential threat to TV; why and what to do about it

14:00 - 14:15

Ian Whittaker
Ian Whittaker
Managing Director and Owner
Liberty Sky Advisors

What the broadcast bosses are thinking, on everything!

14:15 - 14:45

Veriça Djurdjevic
Veriça Djurdjevic
Chief Revenue Officer
Channel 4
Kelly Williams
Kelly Williams
Managing Director, Commercial
Brett Aumuller
Brett Aumuller
Managing Director, Sky Media
Sky
Justin Lebbon
Justin Lebbon
Director
Adwanted Events

Advertisers Driving Change - Global Cross-Media Measurement

14:45 - 15:00

Rishi Saxena
Rishi Saxena
Global Product Lead, Halo Cross Media Measurement Program
WFA

Building successful distribution and monetisation partnerships

15:00 - 15:30

Omar Oakes
Omar Oakes
Editor-in-chief
The Media Leader
Hannah Brown
Hannah Brown
CEO of Women's Sport
DAZN
Jonathan Lewis
Jonathan Lewis
Head of Commercial Innovation & Partners
Channel 4
Richard Lewis
Richard Lewis
Director of Content Partnerships
YouTube

Conference wrap up

15:30 - 15:45

Justin Lebbon
Justin Lebbon
Director
Adwanted Events
Jeff Eales
Jeff Eales
Director of Systems Strategy
Sky Media
Simon Thomas
Simon Thomas
Global Director – Audiences Research and Investment Management
GroupM

Linear and digital convergence

11:30 - 11:50

Robert Curwen
Robert Curwen
Head of Advanced TV, Go to Market Partnerships
Google

Intentionality vs. Inference In Addressable Advertising

11:50 - 12:10

Peter Docherty
Peter Docherty
Founder and Chief Technology Officer
Think Analytics
Andrew Rosenman
Andrew Rosenman
VP - Head of Advanced TV Partnerships & Strategy
Equativ

10 years of addressable TV at Sky

12:10 - 12:25

Dan Cohen
Dan Cohen
Product and Advertising Innovation, UK and Europe at Sky Media UK
Sky

First-Party Data's Reign: Cross-Platform Advertising Addressability

12:25 - 12:45

Peter Docherty
Peter Docherty
Founder and Chief Technology Officer
Think Analytics
Sameer Modha
Sameer Modha
Measurement Innovation Controller
ITV
Joanna Burton
Joanna Burton
Adviser
Adviser

Panel: Understanding intent, reducing waste and growing reach in addressable TV

12:45 - 13:10

Guy Southam
Guy Southam
Director of Product Development, Synamedia Iris
Synamedia
Jayesh Rajdev
Jayesh Rajdev
Controller of Advanced Advertising
ITV
Samantha Doughty
Samantha Doughty
Senior Associate Director, AV
EssenceMediacomX
Ben Keen
Ben Keen
Independent Analyst
Nicola Teague
Nicola Teague
Head of AV
the7stars