Using audio to achieve brand and performance objectives in the same campaign
Date & Time
Wednesday, March 1, 2023, 9:55 AM - 10:10 AM
Tom Mardon Sam Tidmarsh

In this session, a leading advertiser will share how marketers can use audio as a full-funnel advertising medium, driving performance objectives (including rapid sales lift) as well as brand-building. We will discuss how you can combine performance and brand objectives within the same campaign and explores the practical considerations for media buyers when creating and executing converged plans. You will also hear how audio can drive activation directly and boost rapid response channels that deliver short-term outcomes.