Preserving legacy and preparing for change: An Ipsos view on audio measurement
Date & Time
Wednesday, March 1, 2023, 11:45 AM - 12:00 PM
Mario Pac Paul Ruston

Radio measurement is changing. In this session, IPSOS will take us through the changes that we have seen over the last few years, the opportunities related to measuring synthetic populations, the evolution of a hybrid currency, and a vision for the future.