Cancer Research UK: A connected, hyperlocalised approach to media
Date & Time
Wednesday, March 1, 2023, 12:15 PM - 12:30 PM
José Shea Silke Zetzsche

After a tough couple of years which saw physical events being heavily impacted by Covid, in 2022 Cancer Research UK’s Race for Life was back, bigger and better than ever. Race for Life series is CRUK’s flagship fundraising event and we needed to transform our approach to make the comeback epic. Hear how the team used a connected, hyper localised approach to media & messaging to raise awareness, boost sign-ups and increase ad engagement.