The impact of word-count on audio ad effectiveness
Date & Time
Wednesday, March 1, 2023, 12:00 PM - 12:15 PM
Jason Brownlee Anne Tucker

In research with “a never before seen dataset” from Audiotrack, the audio distribution platform, run and managed by Adwanted’s Mediatel, Jason Brownlee, founder of Colourtext, has analysed 10,000 campaigns across linear, streaming and podcasts covering 615 major brands in 22 advertiser categories between 2019 and 2021. In this session, you'll get to hear what impacy word-count has on audio ad effectiveness.