Jack Benjamin, The Media Leader
As the audio market matures in response to rapid digitisation, measurement is having to adapt, too. Across Europe, organisations are considering cross-media measurement solutions that would combine audience data sets into a single, integrated system. This presentation gives an update on progress to solving cross media measurement in Sweden, and the role that the audio industry plays. It will explain where this initiative is with audio media owners, whether their concerns are being addressed and what will happen next.