Steve Dunlop is the CEO and Founder of AMA, the leader in dynamic creative for audio. AMA delivers customized, data-driven, dynamic ads on the world's largest audio platforms. Steve is fascinated by how we tell stories; the more engaging and compelling the story, the more effective it is at communicating our needs and desires. Previously, he has held roles as a radio producer, a strategy consultant for the BBC, Intel and Vodafone, and was Head of Strategy at Global, the UK's largest commercial radio operator.