Once simply known as influencers, the content creators who now grace a multitude of media channels have well and truly earned their place at the table. The stars of social media are evolving, as much as the platforms that turned them into household names, and whereas once upon a time your value was perceived by how many followers or Likes you could assemble, this world is now a more sophisticated machine than it ever was. In partnership with the Alpha Talent Group, we bring together a panel of content creators who have all taken different paths and entries to the industry but have seen their star rise and profiles continue to soar due to the smart decisions they make, specifically in their approach to creating communities and targeted audiences. In this session we will discuss how they use their passion and expertise to tap into the worlds of sport, wellbeing, health, fitness, fashion, retail and entertainment, to create a blend of content that can exist and operate across a multitude of channels. Sitting alongside Alpha Talent Group CEO Jake Lee, they will discuss their journeys and explain exactly why success can be found across the media landscape where worlds collide.