Sport brings people together. Win or lose, each competition rallies communities, fuels pride and initiates national conversations. Sport’s magnetic pull on its audiences means there's huge value for brands looking to reach audiences on the world stage, going down in history alongside iconic sporting moments. RunPod and Smooth presenter Jenni Falconer hosts a discussion on all things sports advertising with Global’s Mickelle Roberts (Brand Experience Director), NatWest Group’s Nicky Mackrell (Brand Marketing Director) and six time Olympian Tessa Sanderson CBE. In this session, you’ll listen-in on advertising, experiential and partnership experts to discover how brands can maximise their exposure to audiences, boost brand perception and become champions through sports this year.