2.40pm - 2:55pm (15 mins)
Redefining radio: The audio journey
Radio has been entertaining and informing the UK for over 100 years, yet still reaches bigger audiences than ever before. With the help of some of the UK’s most recognisable voices, Jenna and George will cover how radio has evolved into a multi-medium Audioverse, the lessons other channels can learn from the platform that has lasted the test of time, what the future holds for advertisers and what’s next for the medium that never stands still.

Presenter: Jenna Voyce, Commercial Director,  Bauer Media
Presenter: George Butler, Head of Commercial Marketing at Bauer Media

-------------------------------------------------------------------------

2:55pm - 3:10pm (15 mins)
Will listeners buy AI?
Join Trisonic’s Matt Hopper as we explore the role of Artificial Intelligence (AI) in audio ad creation. Prepare to be amazed as we showcase the cutting edge of AI audio technology, and predict where it will go from here.  In a fun, interactive session, Matt and Audiostack’s Sam Crowther will demonstrate the seamless conversion of text into lifelike speech and the recreation of human-like vocal nuances, all with the help of a willing volunteer. Sam Austin, Head of Audio at Goodstuff, has given us permission to clone her voice but has no idea what we are going make her say! As we push the boundaries of AI, we'll also tackle the burning question: Do these AI-generated audio ads sound "human" enough?  Is AI audio “believable”?  Does is still require human guidance? And what does AI audio creation mean for voice artists, producers, agencies and advertisers?

Presenter: Matt Hopper, Co-Founder, Trisonic
Presenter: Sam Crowther, Creative Director, AudioStack
Presenter: Sam Austin, Head of Audio, Goodstuff Communications

-------------------------------------------------------------------------