11.20am - 11.35am (15 mins)
Sports media in the era of fragmentation
At a time when marketers are increasingly reliant on sport for reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, OTT and mobile app, while social platforms are rising in importance for fans. In this session Alex Brownsell explores the latest research, dilemmas and opportunities that lay ahead for Sports Media and Brands in the new era of fragmentation.

Presenter: Alex Brownsell (Head of Content, WARC)

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11.35am - 11:50am (15 mins)
Wrestling For Ad Spend: Is this the start of the sports rights TV bidding wars?
Netflix have paid $5bn to stream WWE’s flagship TV show RAW from the start of 2025. Is this the start of the sports rights bidding wars and are the streaming giants making the right moves to impact ad revenues?

Chair: Nicola Moffatt, Consultant & Advisor, Viveda Consulting    
Interviewee: Maya Herm, Director, Customer Success, EMEA, Relo Metrics    
Interviewee: David Cushnan, Content Director, Leaders in Sport

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