Michael joined Digital Cinema Media (DCM) in 2022 as Head of Client, playing a pivotal role in guiding the new client team and shaping its strategic direction. Previously, he held senior positions at Essence Global, PHD, Mediacom, and Carat, cultivating strategic partnerships with industry giants like BT, EE, VW, Mars, and British Airways. His profound expertise in media and client management has been instrumental in bolstering cinema's presence within the industry.