Rhys Hancock is a freelance Tech, Media, and Entertainment consultant. He co-founded and was managing director of Metavision, one of the world’s first Metaverse/UGC gaming agencies and studios, as a corporate venture with ITV, before working for Epic Games on third-party brand and IP strategy in Fortnite. He now consults on the next generation of entertainment across UGC Gaming, 360 Entertainment, and AI.