Liz Ferguson has over a decade of experience in developing and commercialising digital communities around video and audio content. Liz has worked for multiple content-focused businesses; consulting on digital audience growth, content strategy and rights management.

Liz is currently a Strategic Partner Lead for Google Ad Manager in the UK and works with Broadcast and Audio partners to maximise the value of their owned and operated inventory.

Prior to joining the London team, Liz was the Media Company Lead for YouTube Content Partnerships in AU/NZ. A true YouTube platform expert, Liz helped to significantly grow organic audience reach for many high profile media companies in the region.