Data and beauty tech: L'Oréal's third wave of marketing transformation
Date & Time
Tuesday, April 25, 2023, 11:50 AM - 12:05 PM
In this interview, we will hear how the world’s largest cosmetics company is transforming its marketing function. Lex Bradshaw-Zanger, chief marketing officer, L’Oreal, will discuss how the brand owner is succeeding in the era of data. We will hear about its ambition to lead the way in beauty tech, and how this impacts marketing. This session will also explore the need for all marketing functions to embrace data-driven marketing, and the skills and talent that will be necessary to succeed in the future of brands.