Marta Carreras, The Coca-Cola Company
Steve Scaffardi, Adwanted Events
Lisa Walker, Vodafone
In this panel, we will ask leading marketers to share the most exciting things they’ve seen from brands, and what the most important elements of a brand marketers toolkit are in 2023. We’ll hear the experts distil everything they’ve seen brands do this year that fit into the categories of inspiration, excellence, courageous, disruption and inclusion. - What defines a leading brand in 2023, and what can we learn from these brands? - Is consumer apathy towards brand marketing higher than ever – what can we do about it? - What tactics can we use to spend budgets in the best way possible during a downturn? - What are the key traits of effective and cost-efficient media and marketing campaigns? - What against-the-norm methods are top brands using to drive results? - How can we build in space and budget to experiment with new ideas and new channels? - Should our strategies for developing brand identity and awareness change for a modern era? - How important are trust, purpose and ESG for modern brand, consumer relationship?