The state-of-play for ad campaign measurement
Date & Time
Tuesday, April 25, 2023, 2:00 PM - 2:15 PM
In this session, Omar Oakes, editor of The Media Leader, will provide an in-depth overview of the current state of ad campaign measurement. We will hear about the current challenges for marketers in measuring advertising effectiveness, and explore the progress that has been made in areas such as cross-media measurement, new metrics, and currencies.