5 years in: How ASOS developed its retail media offering
Date & Time
Tuesday, April 25, 2023, 11:50 AM - 12:05 PM
In this session, we’ll hear leading fashion retailer ASOS Media Group discuss its retail media offering and how it has offered access to its unique audience for 5 years. We will hear about the key benefits of retail media, including the opportunity to target specific audiences aligned with clients key objectives, and offering a brand-safe environment with control over data. The session will provide insight into the growing demand for retail media, the benefits of advertising with retailers as media owners, and the opportunities for brands to develop their own retail media offerings.