In this panel, we will explore a bunch of shiny new things changing the world of brands, media and advertising - or perhaps not changing much at all. We will ask the experts to argue the case for the revolutionary... and the not so revolutionary, with examples of everything from AI to VR, voice assistants, the metaverse and more. We'll ask questions including: Beyond enhancing efficiency (i.e. fewer roles), what transformative potential does AI hold for media? Have we totally given up on the metaverse, VR/AR, Web3, and blockchain? Have you heard of quantum computing and its impact on TV buyi… wait, what? Are businesses really ready for the shift towards privacy and first party data? Innovation requires taking risks – but are we naturally risk-averse? Do big innovation bets pay off - and what examples are there of this?