Mike Shaw is the Director of International Ad Sales for Roku, leading the advertising business outside of America. Mike joined Roku via the acquisition of dataxu in 2019 where he was Vice President International, responsible for Sales & Operations across Europe and APAC. Prior to dataxu, Mike was the VP of Sales for the UK at comScore and spent six years with Forrester Research. He has co-authored several papers around digital advertising effectiveness and was recognised by the Advertising Research Foundation.