As General Manager, Karan leads the Vistar Media business in the UK giving both advertisers and media owners access to a global OOH marketplace.

With over 10 years’ experience, Karan has worked in a number of roles across data consultancy, retail media & ad-tech, most recently leading International Advertiser Partnerships at Microsoft.

In August 2020, Karan became a mentor at Media for All, an organisation set up to encourage more Black, Asian and other ethnic talent into media.