With over 20 years in the media industry, Lindsay Rapacchi is currently Director of Research and Insight at Clear Channel. Starting his career in media sales at Exterion followed by the Wireless Group, he was quick to recognise a disconnect between the outputs of media owner insight teams and the type of insights clients and planners actually needed to confidently buy media. As such, during his role at the Wireless Group he started making the move over to research and insight and has been designing and producing impactful research projects ever since. As an advocate of strong, brand-led marketing strategies and the marketing theories that underpin them, Lindsay is at his happiest when he is proving fact over fiction and never likes to make assumptions.