In this panel, we will ask leading marketers to share the most exciting things they’ve seen from brands, and what the most important elements of a brand marketers toolkit are in 2023. We’ll hear the experts distil everything they’ve seen brands do this year that fit into the categories of inspiration, excellence, courageous, disruption and inclusion. - What defines a leading brand in 2023, and what can we learn from these brands? - Is consumer apathy towards brand marketing higher than ever – what can we do about it? - What tactics can we use to spend budgets in the best way possible during a downturn? - What are the key traits of effective and cost-efficient media and marketing campaigns? - What against-the-norm methods are top brands using to drive results? - How can we build in space and budget to experiment with new ideas and new channels? - Should our strategies for developing brand identity and awareness change for a modern era? - How important are trust, purpose and ESG for modern brand, consumer relationship?