In this session, we will hear how Brompton Bicycle is rethinking its commerce strategy to futureproof its heritage and capitalise on untapped opportunities within its vertical. We will hear about its digital commerce and marketplace growth strategies, moving to a full-funnel approach including retail media and social commerce. This session will also explore the bicycle manufacturer’s use of consumer data points to create a full picture of customers and activate profiles in real-time. Finally, Brompton will talk about its plans for breaking silos within the brand and departments to deliver unified buying experiences across multiple channels.