In this session, we will find out how consumer behaviour is changing amid inflationary pressures – what brands need to know. John Reah, senior insight manager, Kantar, will share insight into how consumers are reacting to the rising cost of living, including trade-offs some are making to save money. The session will also explore how brands and companies can support consumers during this challenging time and the importance of media in providing cost-saving information. Finally, John will share insight into consumers who are spending just as they were before the crisis.