In this session, hear a rallying cry for inclusivity from one of the UK’s top D&I marketers Efrain Ayala, D&I Director at Reckitt, who sits down with Stephanie Matthews senior business director Creative Equals to share how brands can be built in a meaningful way, with true purpose. Find out how Nurofen approached the 'pain gap' women experience with a ground-breaking campaign, from setting goals based on then UN Sustainable Development Goal SDG5, down to the execution. Hear how you can partner internally with teams across your business to drive both positive societal impact and category growth, and find out how Reckitt developed a proprietary program that delivers inclusive product innovation expanding innovation pipeline for key brands.