In this fireside chat, Shelter's head of marketing will share her vision for Shelter’s marketing strategy - a strategy fitting of its rebrand embodying 50 years of campaigning and activism. Helen Saul will share the three Cs for campaign success: context, conclusions, and creative. We will hear about Shelter’s ‘cost of living hacks' campaign, the factors that contributed to its performance, including timing, research, and planning, and the learnings. We’ll also find out where Shelter intends to take its activist marketing next.