Full Name
Ian Whittaker
Job Title
Media & Tech Analyst
twice City AM Analyst of the Year; Founder
Speaker Bio
An experienced, commercially minded former equities analyst with over 20 yearsโ€™ experience working in the City, including involvement in M&A and IPOs. Recognised and highly regarded for his industry knowledge across all parts of media, digital and marcoms.

Founder: Founder and managing director of Liberty Sky Advisors, providing bespoke advisory and consulting services in the media, digital, tech, marketing, and related areas to a variety of partners, including corporates, private equity, venture capital and start-ups. With a proven track record of identifying the latest digital trends, understanding industry dynamics and the implications for companies, he brings this together with his financial and markets expertise to provide advisory and consultancy services to companies, at both a strategic and financial level.

Award-winning analyst: Twice City AM Analyst of the Year, the only analyst across all sectors to have won the award twice.

Regular columnist: Monthly columns with City AM, leading agency trade publication Campaign, and the video-focused trade publication VideoWeek.

Content producer: The Bigger Picture, a subscription service to help those working in creative agencies, advertising, broadcasting or the media and tech industries in general who are short of time and who want to get ahead of the game by seeing the bigger picture and understanding how it all comes together. Using his extensive financial knowledge, as well as knowledge of technology, media, stock-markets, regulations, politics and ither areas, it links in the numbers with the trends.


Media spokesman and commentator: Regularly featured, interviewed, and quoted in the print and broadcast press, including Bloomberg, Sky News, CNBC and Radio 4.

Speaker: He speaks regularly at major national and international industry events and conferences, as well as being a dinner speaker.

Board member: Chair & Board member on several organisations, and a member of the board of advisors at Songtradr, Inc. He is also an Advisor in Residence at the Project X Institute and a consultant to JCDecaux UK.
Ian Whittaker