Full Name
Sarah Mayall
Job Title
Head of Brand Marketing - HSBC
Company
HSBC
Speaker Bio
As Head of Brand Marketing at HSBC UK, Sarah Mayall is an award-winning marketer focused on delivering transformational initiatives for brands, with 17 years’ experience spanning iconic brands such as HSBC and Natwest.
Sarah is passionate about delivering marketing that both focuses on the needs of HSBC UK’s customers and is capable of driving commercial objectives, consistently delivering results with work that champions creativity and the effective use of channels.
As part of HSBC UK’s brand strategy, Sarah led the development of the Homeless Bank Account campaign, which highlights the work the bank is doing with charity partners to reconnect the homeless back into society. The resulting campaign not only drove uptake of the bank’s No Fixed Address bank accounts by 52%, but also contributed to positive growth in key brand associations and was awarded two Gold Lions at 2021’s Cannes Lions festival.
Sarah is passionate about delivering marketing that both focuses on the needs of HSBC UK’s customers and is capable of driving commercial objectives, consistently delivering results with work that champions creativity and the effective use of channels.
As part of HSBC UK’s brand strategy, Sarah led the development of the Homeless Bank Account campaign, which highlights the work the bank is doing with charity partners to reconnect the homeless back into society. The resulting campaign not only drove uptake of the bank’s No Fixed Address bank accounts by 52%, but also contributed to positive growth in key brand associations and was awarded two Gold Lions at 2021’s Cannes Lions festival.
Speaking At
