Helen joined Wavemaker in January 2022 to oversee the global investment team. Working closely with GroupM, Helen is responsible for creating value for clients and commercial opportunities for the agency. Her remit includes delivering innovative and industry-leading partnerships with media owners and platforms, managing auditors, and scaling GroupM’s Responsible Investment buying framework.

Previously, Helen was Global Head of Accountability and Investment at IPG Mediabrands, where she led the delivery of global client investment strategies, media value, and new business. Prior to that she spent fifteen years as Global Business Director at Ebiquity.

Helen has over 20 years’ experience in the media industry with a focus on media trading and investment. She has a strong track record in building and developing innovative media value solutions which balance client savings and commercial opportunity.