Bringing extensive experience across Media Owner and Agency roles both in the UK and Asia, Kelvin has successfully led the European expansion at BENlabs (formerly BEN Group) for the past six years, where his mission has been to empower brands and creators to drive engaged human attention across social media, streaming, TV, music and film content.

Underpinning creative strategy through technology and innovation – machine learning and AI driven insights – BENlabs enables partner brands such as Microsoft, Electronic Arts, Hasbro and Pernod Ricard to reach ad-wary consumers in authentic ways, in the right place at the right time.