Full Name
Lea Karam
Job Title
Senior Behavioural Consultant & Scientist
Behave, Total Media
Speaker Bio
Lea is one of the most sought-after and disruptive experts in consumer behaviour today, as well as an in-demand advisor and industry speaker. She has grown a more widespread adoption of behavioural science by being an instrumental agent in launching and growing the Behave Consultancy, leading up its consumer solutions and educating clients, teams, and her audience around complex, behaviourally driven multi-market projects.

Lea has unique expertise in making the complex simple and designing tangible behavioural interventions designed to tap into true human understanding, in turn improving strategies and driving healthier commercial and "people" outcomes for brands.

Her impact in the Marketing world and beyond is invaluable, as she features on InsideBE.com’s list of the top 37 global behavioural experts and, on Campaign Media Week 30 Under 30 2022, where she is listed, she was called "a pioneer in the field of behavioural science" and was praised for "delivering enviable commercial success for clients”. Here client include De’Longhi, Paysafe, Investec, The Financial Times, TikTok, and Amazon. Prior to Behave, Lea developed her credentials from global strategy experience at BBDO and Publicis, working with the likes of PepsiCo, Visa, and Mars.
Lea Karam