2023 DAY 1 AGENDA
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9:30 AM - 9:45 AM
👀 The Future of AV
The future of the AV landscape: Mega-trends and growth areas
Callum Sillars, Ampere Analysis
Callum Sillars
9:45 AM - 10:00 AM
👀 The Future of AV
Transforming the future of broadcast ​ with live mixed reality TV advertising
Sam Tidmarsh, Adwanted Events
Tom Bowers, Hypothesis Media Ltd
Sam Tidmarsh Tom Bowers
10:00 AM - 10:15 AM
👀 The Future of AV
Choose wisely: In a world of video, does the quality of content make a difference for advertisers?
nathalie curtis-lethbridge, Atonik Digital
Richard Brant, Vevo
David Amodio, Channel 4
Katie Hartley, Dentsu Data Labs
nathalie curtis-lethbridge Richard Brant David Amodio Katie Hartley
10:15 AM - 10:45 AM
👀 The Future of AV
Panel: Maximising reach into fragmented audiences
Kamala Johal, Brainlabs
Rachel Hall, Publicis PMX
Andy Beames, Samba TV
Fiona Bewley, Captify
Sam Tidmarsh, Adwanted Events
Kamala Johal Rachel Hall Andy Beames Fiona Bewley Sam Tidmarsh
11:00 AM - 11:30 AM
👀 The Future of AV
Coffee & Networking
 
 
11:30 AM - 11:45 AM
🛒 The Future of Commerce Media
Commerce media: The next five years
Steve Ricketts, Publicis Media
Steve Ricketts
11:45 AM - 12:00 PM
🛒 The Future of Commerce Media
The full suite of commerce media opportunities
Ella Sagar, The Media Leader
Elton Ollerhead, ASOS Media Group
David Fieldhouse, GroupM
Ella Sagar Elton Ollerhead David Fieldhouse
12:00 PM - 12:15 PM
🛒 The Future of Commerce Media
Beam Suntory: The role of retail media in our ‘Future Media Model’
Sam Tidmarsh, Adwanted Events
David McDiarmid, Beam Suntory
Sam Tidmarsh David McDiarmid
12:15 PM - 12:45 PM
🛒 The Future of Commerce Media
Panel: Can everything be a media network?
Sebastien Bourne, HP
Ella Sagar, The Media Leader
Nicole Kivel, Criteo
nathalie curtis-lethbridge, Atonik Digital
Sebastien Bourne Ella Sagar Nicole Kivel nathalie curtis-lethbridge
12:45 PM
End of event
The Future of Media finishes
 
 
9:30 AM - 9:45 AM
🍸 Media Mixology
People: The superpower of media
Alex Baker, Bauer Media
Alex Baker
9:45 AM - 10:00 AM
🍸 Media Mixology
Boots biggest-ever multichannel media campaign
Ollie Shayer, Boots
Jack Benjamin, The Media Leader
Ollie Shayer Jack Benjamin
10:00 AM - 10:15 AM
🍸 Media Mixology
Do some channels just work better together?
Olya Dyachuk, Heineken
Dino Myers-Lamptey, The Barber Shop
Olya Dyachuk Dino Myers-Lamptey
10:15 AM - 10:45 AM
🍸 Media Mixology
Panel: Is great media planning becoming a lost art?
Elliott Millard, Wavemaker UK
Ross Sergeant, Allwyn
Venya Wijegoonewardene, Brainlabs
Duncan Chater, Bloomberg Media
Matthew Hook, Hook Strategy
Elliott Millard Ross Sergeant Venya Wijegoonewardene Duncan Chater Matthew Hook
10:45 AM - 11:00 AM
🍸 Media Mixology
The top three talent tactics: How celebrities can supercharge brand outcomes
Alex Segal, InterTalent
Yogi Patel, LEAD Talent
Alex Segal Yogi Patel
11:00 AM - 11:30 AM
🍸 Media Mixology
Coffee & Networking
 
 
11:30 AM - 11:45 AM
🍸 Media Mixology
Determining the optimal media channel mix in different markets
Nicole Christensen, Bumble
Jen Ray, Havas Media
Sam Tidmarsh, Adwanted Events
Nicole Christensen Jen Ray Sam Tidmarsh
11:45 AM - 12:00 PM
🍸 Media Mixology
How can you tap into FAST to reach new audiences?
Parul Goel, Zee Entertainment
nathalie curtis-lethbridge, Atonik Digital
Parul Goel nathalie curtis-lethbridge
12:00 PM - 12:15 PM
🍸 Media Mixology
Mini debate: The value of ‘more things’ vs. added complexity
Zeynep Arat, EssenceMediacomX
Rohan Premnath, Odeeo
Serhat Ekinci, OMG UNITE - Omnicom Media Group
Zeynep Arat Rohan Premnath Serhat Ekinci
12:15 PM - 12:45 PM
🍸 Media Mixology
Panel: Will creative media planning be more important than ever to drive cut through?
Susie Thompson, Coty
Jacque Chadwick, Ozone
Emily Alcorn, Talon
Jack Benjamin, The Media Leader
Susie Thompson Jacque Chadwick Emily Alcorn Jack Benjamin
12:45 PM
End of event
The Future of Media finishes
 
 
2:00 PM - 2:05 PM
The Future 100 Club
Introduction & Welcome: The Class of 2022 meets the Class of 2023
Steven Scaffardi, Adwanted Events
Steven Scaffardi
2:05 PM - 2:35 PM
The Future 100 Club
The shining lights of reality TV, sports and social media: The ups, the downs, and building influence across a complex media ecosystem
Steven Scaffardi, Adwanted Events
Mac Griffiths, Hustle As One
Steven Scaffardi Mac Griffiths
2:35 PM - 2:50 PM
The Future 100 Club
How to level up your voice
Amy Kean, Good Shout
Amy Kean
2:50 PM - 3:10 PM
The Future 100 Club
The F100 Media Manifesto: How one action can create meaningful impact to mental health in the workplace
Paul Rowlinson, Tommy's
Chris Dunne, Outvertising
Lorraine Jennings-Creed, NABS
Paul Rowlinson Chris Dunne Lorraine Jennings-Creed
3:20 PM - 3:45 PM
The Future 100 Club
Coffee & Networking
 
 
3:40 PM - 3:55 PM
The Future 100 Club
My favourite career moments so far: A chat with Ras Kwame
Lydia Amoah, BACKLIGHT
Ras Kwame, Capital Xtra
Lydia Amoah Ras Kwame
3:55 PM - 4:10 PM
The Future 100 Club
International Media Leader of the Year: What it takes to win twice
Duncan Chater, Bloomberg Media
Steven Scaffardi, Adwanted Events
Duncan Chater Steven Scaffardi
4:00 PM - 4:50 PM
The Future 100 Club
Who Wants To Be A Media Leader: The Future 100 Club Special
Steven Scaffardi, Adwanted Events
Simon Akers, Archmon
Charlene Williams, Pearl & Dean
Robyn Sumner, EssenceMediacom
Ryan D'Cruz, Hearst UK
Pedro Ramos, The Future 100 Club 2023
Maria Shcheglakova, PubMatic
Steven Scaffardi Simon Akers Charlene Williams Robyn Sumner Ryan D'Cruz Pedro Ramos Maria Shcheglakova
5:00 PM
 
Networking
 
 

The Future of Gaming is a co-located event within The Future of Media. If you have purchased a ticket to The Future of Media, you have access to The Future of Gaming. Otherwise you can register for your ticket separately by registering here on The Future of Gaming website.

2:00 PM - 2:15 PM
🎮 The Future of Gaming
Gaming today: The landscape and the players
Jack Benjamin, The Media Leader
Shay Thompson, Freelance
Jack Benjamin Shay Thompson
2:15 PM - 2:30 PM
🎮 The Future of Gaming
Becoming the UK’s no 1 destination for gaming
Verity Campion, EssenceMediacomX
Laura Williams, EE
Verity Campion Laura Williams
2:30 PM - 2:50 PM
🎮 The Future of Gaming
What is it like being a professional gamer – and how can advertisers play along?
Ruby Plays, GUILD Esports & GUILD Academy
Jay Richards, Imagen Insights
Jasmine Skee, GUILD Esports
Nick Westwood, GUILD Esports
Ruby Plays Jay Richards Jasmine Skee Nick Westwood
2:50 PM - 3:20 PM
🎮 The Future of Gaming
Panel: Strategies for advertising in and around the game
Stef Jansen, Finecast UK
Nina Mackie, WeGame2
Claire Nance, Activision Blizzard
Emily Rowbotham, SuperAwsome
Michael Quintana
Stef Jansen Nina Mackie Claire Nance Emily Rowbotham Michael Quintana
3:20 PM - 3:45 PM
🎮 The Future of Gaming
Coffee & Networking
 
 
3:45 PM - 4:00 PM
🎮 The Future of Gaming
When film and game IP collides: The power of immersive entertainment crossovers
Hamid Habib, Havas Entertainment
Kenji Lloyd, Altitude Film Entertainment Group
Hamid Habib Kenji Lloyd
4:00 PM - 4:15 PM
🎮 The Future of Gaming
How mobile gaming connects brands with audiences at scale
Alex Ginn, Adverty
Emma Raz, NumberEight
Alex Ginn Emma Raz
4:15 PM - 4:30 PM
🎮 The Future of Gaming
The full-suite of gaming opportunities for marketers
Rob Gay, Venatus
Jack Benjamin, The Media Leader
Rob Gay Jack Benjamin
4:30 PM - 5:00 PM
🎮 The Future of Gaming
Panel: The bigger picture: gaming on the road to Media 3.0?
Amy Meikle, Wavemaker
Cecilia Dones, Columbia Business School
Phil Rowley, Omnicom Media Group UK
Laura Ballesteros, Venatus
Omar Oakes, The Media Leader
Amy Meikle Cecilia Dones Phil Rowley Laura Ballesteros Omar Oakes
5:00 PM
🎮 The Future of Gaming
Networking
 
 
5:00 PM
 
Networking