2023 DAY 2 AGENDA
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9:00 AM - 9:05 AM
🤝 The Road to Media 3.0
The Future of Media welcome
Steven Scaffardi, Adwanted Events
Steven Scaffardi
9:05 AM - 9:30 AM
🤝 The Road to Media 3.0
Vivendi: The great transition
Yannick Bolloré, Havas
Omar Oakes, The Media Leader
Yannick Bolloré Omar Oakes
9:30 AM - 9:45 AM
🤝 The Road to Media 3.0
THIS is The Future of Media: 6 quickfire predictions
Debbie Ellison, VMLY&R COMMERCE
Hamid Habib, Havas Entertainment
Emma Allen, Accenture
Simi Lindgren, Yuty®
Tom Morgan, Accenture Song
Ed Greig, Deloitte Digital
Tom Bowers, Hypothesis Media Ltd
Debbie Ellison Hamid Habib Emma Allen Simi Lindgren Tom Morgan Ed Greig Tom Bowers
9:45 AM - 9:55 AM
🤝 The Road to Media 3.0
Q&A: Ask the presenters
Sam Tidmarsh, Adwanted Events
Sam Tidmarsh
10:05 AM - 10:25 AM
🤝 The Road to Media 3.0
Ozone presents: The premium web vision for Media 3.0
Craig Tuck, Ozone
Ben Walmsley, The Sun
Karen Eccles, Telegraph Media Group
Craig Tuck Ben Walmsley Karen Eccles
10:25 AM - 10:55 AM
🤝 The Road to Media 3.0
Leading from the front: How to deliver Media 3.0?
Nick Manning, Encyclomedia International
Neil Robinson, Salesforce
Greg Grimmer, Adwanted UK
Rachel Forde, TheZoo.London
Karen Stacey, DCM
Nick Manning Neil Robinson Greg Grimmer Rachel Forde Karen Stacey
11:00 AM - 11:30 AM
🤝 The Road to Media 3.0
Coffee & Networking
 
 
11:30 AM - 11:45 AM
🤝 The Road to Media 3.0
The media business: Disruption and growth
Ian Whittaker, Liberty Sky Advisors
Ian Whittaker
11:45 AM - 12:00 PM
🤝 The Road to Media 3.0
The future of news brand podcasts
Ella Sagar, The Media Leader
Jess Austin, Metro
David Marsland, Evening Standard
Ella Sagar Jess Austin David Marsland
12:00 PM - 12:15 PM
🤝 The Road to Media 3.0
The Sun rises in the west: US expansion and Media 3.0 adaptation
Dominic Carter, News UK
Omar Oakes, The Media Leader
Dominic Carter Omar Oakes
12:15 PM - 12:45 PM
🤝 The Road to Media 3.0
Panel: The future of the media business
Luke Bozeat, GroupM
Roberta Cambio, Brightcove
Nick Manning, Encyclomedia International
Sarah Parkes, Talon
Luke Bozeat Roberta Cambio Nick Manning Sarah Parkes
1:00 PM - 2:00 PM
🤝 The Road to Media 3.0
Lunch & Networking
 
 
2:00 PM - 2:30 PM
🤝 The Road to Media 3.0
Opportunities top global media heads see to develop the industry
Gayle Noah, L'Oreal
Lisa Walker, Vodafone UK Ltd
Alex Wade, KraftHeinz
Paul Evans, Sixty Forty
Beatrice Lindvall, JDEPeet’s
Gayle Noah Lisa Walker Alex Wade Paul Evans Beatrice Lindvall
2:30 PM - 2:45 PM
🤝 The Road to Media 3.0
The power of original video: Unlocking new audiences for media owners and opportunity for brands
David Bradford, Bloomberg Media
Ella Sagar, The Media Leader
Josh Aroner, Nokia
David Bradford Ella Sagar Josh Aroner
2:45 PM - 3:00 PM
🤝 The Road to Media 3.0
Are today’s agencies set up to deliver client needs in Media 3.0?
Sir Martin Sorrell, S4 Capital
Omar Oakes, The Media Leader
Sir Martin Sorrell Omar Oakes
3:00 PM - 3:30 PM
🤝 The Road to Media 3.0
The Fishbowl: What the top media commercial chiefs have to say about the future
Davina Barker, DCM
Imogen Fox, Guardian News & Media
Marco Bertozzi, TheZoo.London
Katie Coteman, Warner Bros. Discovery, UK & Ireland
Simon Daglish, ITV
Davina Barker Imogen Fox Marco Bertozzi Katie Coteman Simon Daglish
3:30 PM - 4:00 PM
 
Coffee & Networking
 
 
4:00 PM - 4:45 PM
🤝 The Road to Media 3.0
Developing Britain’s most successful stars: The big interview with Mark Wright and Professor Jonathan Shalit OBE
Yogi Patel, LEAD Talent
Professor Jonathan Shalit OBE, InterTalent Rights Group
Mark Wright, EXTRA LA, Heart Radio, A Wright Family Holiday (BBC 1), LIVE WRIGHT and AYTEE7
Zoe Brookes, InterTalent Rights Group
Yogi Patel Professor Jonathan Shalit OBE Mark Wright Zoe Brookes
4:45 PM
 
Drinks & Networking
 
 
10:00 AM - 10:10 AM
📈 The Future of Data & Measurement
The data and measurement landscape
Sam Gaunt, Working Media Partners
Sam Gaunt
10:10 AM - 10:25 AM
📈 The Future of Data & Measurement
Putting the person back into personalisation: Using insight to power up data strategy
Tristan Findlay, Toluna
Sarah Gale, Global
Tristan Findlay Sarah Gale
10:25 AM - 10:55 AM
📈 The Future of Data & Measurement
The future of the measurement framework
Maddie Armitage, dentsu International
Gordon Black, adidas
Sarah Treliving, Goodstuff
Barney Farmer, Nielsen
Maddie Armitage Gordon Black Sarah Treliving Barney Farmer
11:00 AM - 11:30 AM
📈 The Future of Data & Measurement
Coffee & Networking
 
 
11:30 AM - 11:45 AM
📈 The Future of Data & Measurement
Transitioning to Media 3.0: How HSBC is overcoming measurement challenges
Jack Shearring, LEAD Consulting
Alessandro Cusmano, HSBC
Jack Shearring Alessandro Cusmano
11:45 AM - 12:00 PM
📈 The Future of Data & Measurement
How beauty tech Yuty uses AI to drive personalisation: What we can learn on the road to Media 3.0
Simi Lindgren, Yuty®
Jack Benjamin, The Media Leader
Simi Lindgren Jack Benjamin
12:00 PM - 12:15 PM
📈 The Future of Data & Measurement
Is it effective to buy audience segments?
Mark Lindsay, Experian
Martin O'Boyle, MGO Consulting Ltd
Eleanor Marshall, GroupM Nexus
Mark Lindsay Martin O'Boyle Eleanor Marshall
12:15 PM - 12:45 PM
📈 The Future of Data & Measurement
Panel: Alternative targeting in privacy-first world
Laura Kell, Havas Media Group
Sarah Lawson Johnston, Covatic
Niall Moody, Nano Interactive
Chloe Nicholls, IAB UK
Phil Clark, Canada Goose
Artiom Enkov, Nano Interactive
Laura Kell Sarah Lawson Johnston Niall Moody Chloe Nicholls Phil Clark Artiom Enkov
1:00 PM - 2:00 PM
📈 The Future of Data & Measurement
Lunch & Networking
 
 
2:00 PM - 2:15 PM
📈 The Future of Data & Measurement
AI-driven creative optimisation
Sorin Patilinet, Mars
Sorin Patilinet
2:15 PM - 2:30 PM
📈 The Future of Data & Measurement
The tyranny of choice: A world with multiple standards
Justin Sampson, BARB
Justin Lebbon
Justin Sampson Justin Lebbon
2:30 PM - 2:45 PM
📈 The Future of Data & Measurement
The shift from viewability to attention: How this data rule changes the in-app ad opportunity
Mark Slade, Digital Turbine
Mark Slade
2:45 PM - 3:00 PM
📈 The Future of Data & Measurement
Digital audio in a Media 3.0 world: A future of data, targeting, measurement and innovation
Rowan Hamill, AdsWizz
Rowan Hamill
3:00 PM - 3:30 PM
📈 The Future of Data & Measurement
Panel: Shifting focus: Data and measurement in Media 3.0
Thiago Correa, Zenith UK
Cecilia Dones, Columbia Business School
John Moulding
Marc Guldimann, Adelaide
Alison Thorburn, EE
Thiago Correa Cecilia Dones John Moulding Marc Guldimann Alison Thorburn
3:30 PM
 
Theatre closes