In this session, Ozone and two of its founding publishers will expand on their shared vision for a future of media powered by the premium web. Following five years of being a change catalyst for publisher collaboration, Ozone and its partners will discuss the common principles that unite editorially-led publishers online and differentiate them from task-based and made-for-advertising sites. With a clear focus on reader-first experiences, the premium publishing industry is uniquely positioned as we transition to Media 3.0, and in this session, panellists will explore how a focus on the premium web can lead to better experiences for consumers and brands, and a more sustainable future for the media ecosystem as a whole.