Earlier in the morning, media leaders will debate the most important topics facing leaders in the media ecosystem on the road to Media 3.0. In this session, representatives from the discussion will take to the stage to share the most important takeaways, exploring the outcomes, and calling on the industry to deliver change demanded by media leaders. You will have the opportunity to feature, too, as we will encourage the audience to vote, share views, and help to drive the conversation. We will discuss: What does modern media leadership look like – who’s doing it best? What will be the key drivers in the transition to Media 3.0 – from relevance, to interactivity, to privacy as a right? What do buyers need from the media market to invest more? Are agencies positioned to deliver what clients need? Who will be the big winners and losers in the future of media?